Firmly embedded in the spirits industry in advisor, consultant and investor capacities, the Founders of Cask Catalyst identified an opportunity to enter the whiskey space – as operators – with a differentiated brand of our own…and seized on it.
When this sixth-generation family-owned distillery in Holland sought to resuscitate its lackluster U.S. business, the Boomsmas called on us to be their U.S. arm and steward the transition to a new importer.
Having broken the $1M revenue threshold with footholds in a couple markets in the Southeast, Charleston Mix’s lead investor selected us to partner with the co-founder of this premium award-winning bloody mary mix brand to develop a multi-year strategic plan and drive the growth of the business.